Gold has a deep rooted significance in kerala history, alluring people from different parts of the world with its beauty and charm. Gold is an integral part of religious ceremonies in Kerala, regardless of religion. Be it Hinduism, muslim or Christianity, gold is a prominent asset across all major religions in the state. It is common for people to purchase gold at different religious gatherings and for different occasions. Gold jewellery and ornaments are passed on from generation to generation, in a bid to keep family legacy alive. There is no bigger status symbol than gold in kerala, and keralites are not shy to flaunt it.A gift of gold is perhaps the highest form of gifting in the state, showcasing the value of an individual and purity of intent.